Last Updated: April 21, 2026

At APJ Bridal (www.apjbridal.com), we are committed to protecting the privacy and security of our customers. This Privacy Policy describes how we collect, use, and share your personal information when you visit or make a purchase from our site.

1. Information We Collect

When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you make a purchase or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, and payment information (processed securely through third-party encrypted gateways).

2. How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this information to:

• Communicate with you;

• Screen our orders for potential risk or fraud;

• When in line with the preferences you have shared with us, provide you with information or advertising relating to our wedding and evening gown products.

3. Behavioral Advertising & Cookies

We use cookies and similar tracking technologies (like Facebook Pixel and Google Analytics) to enhance your experience and provide targeted advertisements.

• Facebook/Meta: We use the Meta Pixel to track conversions and build targeted audiences.

• Google: We use Google Analytics to understand how our customers use the site. You can opt-out of targeted advertising by visiting the NAI consumer opt-out page.

4. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the site. We also comply with law enforcement requests where applicable.

5. Your Rights (GDPR & CCPA)

• European Residents (GDPR): If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.

• California Residents (CCPA): If you are a resident of California, you have specific rights regarding the sale of your personal information (Note: APJ Bridal does not sell your personal data).

6. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

7. Security

We take reasonable precautions and follow industry best practices (SSL encryption) to make sure your personal information is not inappropriately lost, misused, accessed, or disclosed.

8. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

9. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [apjbridal@gmal.com].